Hong Kong’s tourism industry is experiencing a strong resurgence, with nearly 32.6 million visitor arrivals recorded in the first three quarters of 2023. This represents a 40 per cent year-on-year increase, underscoring the city’s appeal as a premier travel destination and its successful recovery from the impacts of recent global challenges.
According to data released by the Hong Kong Tourism Board, the city’s appeal for extended stays and its effective marketing strategies have attracted a diverse influx of visitors, highlighting a robust return of international travel to the region.
In September alone, Hong Kong welcomed approximately 3.1 million visitors, marking a 10 per cent rise compared to September 2022. This steady increase reflects the city’s sustained popularity, as well as strategic efforts to position Hong Kong as a destination that caters to a range of travel interests. From cultural attractions and world-class dining to vibrant shopping districts and natural landscapes, Hong Kong has long been a top choice for tourists seeking a multifaceted experience.
One of the significant trends in Hong Kong’s tourism recovery has been the increase in overnight stays, with nearly half of the visitors in 2023 choosing to stay overnight. This indicates that tourists are opting to spend more time exploring the city, benefiting Hong Kong’s hospitality, dining, and retail sectors. By staying overnight, visitors contribute more to the local economy, enjoying the city’s offerings from daytime excursions to its vibrant nightlife. Hong Kong’s wide array of accommodation options, ranging from luxury hotels to boutique stays, has played a crucial role in accommodating this surge in extended visits.
The growth in Hong Kong’s visitor numbers has been particularly driven by strong interest from specific countries, most notably South Korea and France. The first three quarters of 2023 saw a remarkable 171.3 per cent increase in arrivals from South Korea, bringing over 592,000 South Korean tourists to Hong Kong. This surge can be attributed to several factors, including Hong Kong’s effective marketing campaigns targeted at South Korean travellers and the city’s reputation for providing diverse experiences that appeal to Korean interests, from shopping and dining to cultural attractions. With strong flight connectivity and a shared interest in cosmopolitan cityscapes, Hong Kong remains an attractive destination for South Korean tourists.
In addition to the surge in South Korean visitors, Hong Kong also witnessed significant growth in arrivals from France. The number of French visitors exceeded 93,700 in the first nine months of 2023, representing a 73.6 per cent year-on-year increase. French tourists have been drawn to Hong Kong’s unique blend of Eastern and Western influences, along with its rich cultural heritage and gastronomic offerings. The increase in this market reflects a growing appreciation among French travellers for Hong Kong’s attractions, as well as an interest in exploring Asia’s dynamic urban landscapes.
Hong Kong’s tourism board has strategically promoted the city’s iconic attractions, blending traditional highlights with modern developments to appeal to a global audience. Attractions such as Victoria Peak, the bustling markets of Mong Kok, and the cultural landmarks of Kowloon continue to draw international attention. Additionally, newer attractions and revitalized areas, including the West Kowloon Cultural District, have broadened the appeal of Hong Kong to tourists seeking contemporary and artistic experiences. With these efforts, the Hong Kong Tourism Board aims to sustain the city’s image as an ever-evolving destination that offers something for every type of traveller.
The strong performance of Hong Kong’s tourism sector also underscores the importance of regional partnerships and collaborations. By working closely with airlines, travel agencies, and neighbouring regions, Hong Kong has managed to improve connectivity and accessibility for tourists. These partnerships have been particularly beneficial for visitors from nearby regions, allowing easier travel and greater flexibility in exploring the city. For example, frequent flights between Hong Kong and major cities in South Korea have contributed significantly to the surge in South Korean arrivals, enabling more visitors to explore the city conveniently.
Furthermore, Hong Kong has implemented a series of measures aimed at enhancing the travel experience and ensuring visitor safety. Health and hygiene protocols have been prioritized to reassure travellers, contributing to Hong Kong’s image as a safe and welcoming destination. Efforts to streamline immigration processes, improve transport facilities, and offer a more seamless travel experience have also been integral to Hong Kong’s tourism recovery strategy. These measures have fostered confidence among tourists, encouraging them to visit and stay longer in the city.
Hong Kong’s tourism industry is set to play an even more critical role in the city’s economic growth in the coming years. As visitor numbers continue to climb, the impact on various sectors, including hospitality, retail, and transportation, is expected to be significant. By drawing tourists from diverse regions, Hong Kong not only benefits from increased visitor spending but also strengthens its position as a leading international travel hub. The city’s strategic approach to tourism recovery, including its focus on extended stays and market-specific promotions, has positioned it well for sustained growth.
Looking forward, the Hong Kong Tourism Board plans to continue leveraging the city’s unique cultural assets and promoting Hong Kong as a multifaceted destination. Future initiatives are expected to focus on sustainability and the promotion of eco-friendly tourism practices. Recognizing the global trend toward sustainable travel, Hong Kong aims to enhance its green spaces, promote responsible tourism, and support local communities, making it an attractive choice for eco-conscious travellers.
The tourism resurgence in Hong Kong, highlighted by the increase in overnight stays and growth in visitor arrivals from key markets, reflects the success of the city’s strategic initiatives. As Hong Kong continues to adapt and innovate, its appeal as a global travel destination is only set to grow. By focusing on a balance of traditional attractions and new experiences, as well as prioritizing visitor satisfaction and safety, Hong Kong is poised to remain a top choice for international tourists.
With its diverse attractions, rich culture, and commitment to quality tourism, Hong Kong has firmly reestablished itself as a vibrant and desirable destination in 2023. As the year progresses, the city’s tourism industry is expected to continue flourishing, attracting even more visitors and contributing to Hong Kong’s dynamic cultural and economic landscape.
韓國及法國推動旅遊市場，香港旅客突破3,200萬人次
香港旅遊業正強勁復甦，2023 年前三季旅客入境量接近 3,260 萬人次，年增 40%，凸顯香港作為首選旅遊目的地的吸引力及其成功復甦免受近期全球挑戰的影響。
香港旅遊發展局公佈的數據顯示，香港對長期逗留的吸引力及其有效的營銷策略吸引了各類遊客湧入，突顯了該地區國際旅遊的強勁回歸。
光是9 月份，香港迎來了約310 萬人次遊客，與2022 年9 月相比增加了10%。目的地的策略努力興趣。 從文化景點和世界一流的餐飲到充滿活力的購物區和自然景觀，香港長期以來一直是尋求多方面體驗的遊客的首選。
香港旅遊業復甦的重要趨勢之一是過夜住宿的增加，2023年近一半的遊客選擇過夜。 這表明遊客選擇花更多時間探索這座城市，從而使香港的酒店、餐飲和零售業受益。 透過過夜，遊客可以為當地經濟做出更多貢獻，享受這座城市從白天遊覽到充滿活力的夜生活的各種服務。 香港提供從豪華酒店到精品住宿等多種住宿選擇，在容納遊客激增的過程中發揮了至關重要的作用。
香港遊客數量的增長尤其受到特定國家/地區（尤其是韓國和法國）強烈興趣的推動。 2023 年前三季度，來自韓國的入境旅客人數大幅增加 171.3%，為香港帶來超過 592,000 名韓國遊客。 這項激增可歸因於多個因素，包括香港針對韓國遊客的有效行銷活動，以及香港在提供吸引韓國人興趣的多元化體驗（從購物、餐飲到文化景點）方面的聲譽。 憑藉強大的航班連接和對國際城市景觀的共同興趣，香港仍然是韓國遊客的一個有吸引力的目的地。
除了韓國旅客激增外，來自法國的旅客也大幅成長。 2023年前9個月，法國遊客人數超過9.37萬人次，較去年同期成長73.6%。 法國遊客被香港獨特的東西融合、豐富的文化遺產和美食所吸引。 該市場的成長反映了法國遊客對香港景點的欣賞日益增加，以及對探索亞洲充滿活力的城市景觀的興趣。
香港旅遊發展局策略性地推廣了這座城市的標誌性景點，將傳統亮點與現代發展融為一體，以吸引全球遊客。 太平山、旺角繁華的市場和九龍的文化地標等景點持續吸引國際關注。 此外，包括西九龍文化區在內的新景點和復興地區，擴大了香港對尋求當代藝術體驗的遊客的吸引力。 透過這些努力，香港旅遊發展局旨在維持香港作為一個不斷發展的旅遊勝地的形象，為各種類型的遊客提供不同的體驗。
香港旅遊業的強勁表現也突顯了區域夥伴關係和合作的重要性。 透過與航空公司、旅行社和鄰近地區的密切合作，香港成功改善了遊客的連結性和可及性。 這些合作關係對於來自附近地區的遊客特別有利，使他們可以更輕鬆地旅行並更靈活地探索這座城市。 例如，香港與韓國主要城市之間的頻繁航班極大地帶動了韓國遊客的激增，讓更多遊客可以輕鬆探索這座城市。
此外，香港也實施了一系列措施，旨在提升旅遊體驗並確保遊客安全。 健康和衛生規程優先考慮讓旅客放心，有助於塑造香港作為安全和熱情目的地的形象。 簡化出入境流程、改善交通設施和提供更無縫的旅行體驗也是香港旅遊業復甦策略的組成部分。 這些措施增強了遊客的信心，鼓勵他們到訪這座城市並停留更長的時間。
未來幾年，香港旅遊業將在該市的經濟成長中發揮更關鍵的作用。 隨著遊客數量持續攀升，預計對酒店、零售和交通等各行業的影響將是巨大的。 透過吸引來自不同地區的遊客，香港不僅受益於遊客消費的增加，也鞏固了其作為領先國際旅遊樞紐的地位。 該市的旅遊業復甦策略方針，包括專注於延長停留時間和針對特定市場的促銷活動，為其持續成長做好了準備。
展望未來，香港旅遊發展局計劃繼續利用香港獨特的文化資產，並推廣香港作為一個多元化的旅遊目的地。 未來的舉措預計將側重於永續性和推廣生態友好型旅遊實踐。 香港認識到永續旅遊的全球趨勢，旨在加強綠色空間、促進負責任的旅遊並支持當地社區，使其成為具有生態意識的旅客的有吸引力的選擇。
香港旅遊業的復甦，以過夜住宿量的增加和來自主要市場的遊客人數的增長為突出，反映了香港戰略舉措的成功。 隨著香港不斷適應和創新，其作為全球旅遊目的地的吸引力只會不斷增強。 透過注重傳統景點和新體驗的平衡，並優先考慮遊客的滿意度和安全，香港預計將繼續成為國際遊客的首選。
憑藉多元化的景點、豐富的文化以及對優質旅遊的承諾，香港已在2023 年堅定地重新成為一個充滿活力和令人嚮往的目的地。發展，吸引更多遊客，並為全球經濟做出貢獻香港充滿活力的文化和經濟景觀。
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