After a three-year hiatus due to COVID-19 restrictions, the highly anticipated Hong Kong Rugby Sevens tournament has made a triumphant return, boosting the city's appeal and attracting international visitors. The three-day sporting event, taking place from April 5th to 7th, has already sold out, signaling a strong resurgence in interest.
Co-sponsored by Cathay Pacific and HSBC, the Rugby Sevens tournament is part of a series of prominent events held in the special administrative region this year. It follows the successful Art Basel fair, which showcased contemporary art in Asia, and precedes the upcoming global investment summit organized by HSBC, scheduled from April 8th to 10th.
According to the Hong Kong China Rugby Union, overseas ticket sales for the Sevens have rebounded to over 40% of the total capacity of the 40,000-seat venue in 2024. This increase is attributed to high demand from countries such as Britain, Australia, and Fiji. In comparison, overseas ticket sales accounted for only 23% in 2023 and a mere 3% in 2022, reflecting the impact of strict COVID-19 measures that discouraged many tourists.
This year's tournament is expected to be the final edition held at the Hong Kong Stadium before it transitions to a new 50,000-seat venue at the recently constructed Kai Tak Sports Park in the following year.
Hong Kong has already proven its ability to host major sporting events with the successful staging of the World Triathlon Cup in March. The event took place against the stunning backdrop of Victoria Harbour and the city's bustling financial district. Additionally, the Liv Golf tournament was held in the northern part of the city, near the border with the mainland city of Shenzhen.
The return of international visitors to the former British colony is gradually gaining momentum, as recent figures indicate a 12% increase in visitor arrivals during the first two months of this year. Approximately 7.83 million individuals have visited Hong Kong, compared to the same period in 2023.
The Hong Kong Rugby Sevens tournament not only showcases the city's sporting prowess but also serves as a significant boost to its international appeal. As visitors from around the world flock to witness the thrilling competition, Hong Kong solidifies its position as a premier destination for major events, further revitalizing its tourism industry and economy.
香港欖球七人制賽重返賽場 吸引國際遊客 提升城市魅力
在因COVID-19限制而暫停三年後，备受期待的香港欖球七人制賽事已經成功重返，吸引國際遊客，並提升了香港的魅力。這項為期三天的體育盛事將於4月5日至7日舉行，目前已經售罄，顯示出強勁的興趣回升。
香港欖球七人制賽由國泰航空和匯豐銀行共同贊助，是今年特區舉辦的一系列重要活動之一。之前成功舉辦了著名的亞洲當代藝術展Art Basel，接下來還有由匯豐銀行主辦的全球投資峰會，將於4月8日至10日舉行。
根據香港中國欖球協會的報告，2024年欖球七人制賽的海外門票銷售已回升至場館40,000個座位容量的40％以上。這一增長主要來自英國，澳大利亞和斐濟等國家的強烈需求。相比之下，2023年的海外門票銷售僅占23％，2022年僅占3％，反映了嚴格的COVID-19措施對遊客的影響。
預計今年的比賽將是在香港體育館舉行的最後一屆，之後將遷至新建成的啟德體育園，該場地可容納50,000個座位。
香港已經成功舉辦了三月份的世界三項賽事，該賽事在維多利亞港和繁忙的金融區背景下舉行，展示了該市舉辦大型體育賽事的能力。此外，Liv高爾夫錦標賽也在城市北部舉行，靠近與深圳市的邊界。
國際遊客回歸這個前英國殖民地的步伐正在逐漸加速，最近的數據顯示，今年前兩個月的遊客到訪數增加了12％，達到約783萬人次，相比之下，2023年同期僅有約700萬人次。
香港欖球七人制賽不僅展示了該市的體育實力，而且還為其國際吸引力帶來了重要提升。隨著來自世界各地的遊客湧入觀看這場激動人心的比賽，香港鞏固了其作為重要活動目的地的地位，進一步振興了旅遊業和經濟。
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