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Jones Lang LaSalle (JLL) Incorporated, Hong Kong said that small and medium-sized homes in Hong Kong will drop in price by a further 10 per cent in the coming year at a level comparable to the one experienced in 2016.
JLL chairman in Hong Kong, Joseph Tsang said on Tuesday at a press conference that the recent partial relaxation of "spicy" property measures did not help to revive the sector, as developers are now more actively rolling out sales discounts, while the sluggish stock market has also hit sentiment.
A 10 per cent fall in prices will take the number of homeowners in negative equity up to 30,000, he said.
Joseph said home prices will not see a significant rebound in the coming years amid plentiful supply, including more than 39,000 subsidised Housing Authority flats expected to enter the market over the next five years.
Therefore, he said the government should totally abolish the “spicy measures”, or even offer interest-free loans for young people to achieve their dreams of buying their own homes.
He brought the suggestion of considering and prioritising the public housing development and hastened up the building of infrastructure surrounding residential areas, in Kai Tak.
Additionally, JLL Hong Kong's senior director of valuation advisory, Alkan Au called on the government to restart the application mechanism for land sales, which was established in 1999 following the Asian financial crisis but abolished in 2013 due to skyrocketing home prices.
Alkan Au advised that reinstating the mechanism could improve the success rate of government land sales.
仲量聯行稱香港房價明年將跌至10%
香港仲量聯行（JLL）公司表示，香港中小型住宅的價格明年將進一步下跌10%，與2016年的水平相當。
仲量聯行駐香港主席曾舜晞週二在新聞發布會上表示，近期房地產「辣」措施的部分放鬆無助於重振房地產行業，因為開發商現在更積極地推出銷售折扣，而股市低迷。也打擊了情緒。
他表示，價格下跌 10% 將使負資產房主數量達到 3 萬人。
Joseph表示，由於供應充足，預計未來五年內將有超過39,000套房委會資助單位進入市場，因此未來幾年房價不會大幅反彈。
因此，他表示，政府應該徹底取消“辣手措施”，甚至為年輕人提供無息貸款，以實現買房夢想。
他提出考慮並優先發展啟德公營房屋的建議，並加速啟德住宅區週邊基礎設施的建設。
此外，仲量聯行香港估值諮詢高級總監Alkan Au呼籲政府重啟賣地申請機制。該機制於1999年亞洲金融危機後建立，但因房價飆升而於2013年廢除。
Alkan Au表示，恢復該機制可以提高政府賣地的成功率。
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