The Hong Kong government recently announced its successful acquisition of the broadcasting rights for the upcoming Paris Olympics and Paralympics, a move that will enable all citizens in the territory to enjoy free access to the sporting events. The Leisure and Cultural Services Department has already initiated discussions with three free-to-air television stations, and further details regarding the broadcasting arrangements will be disclosed in due course.
Recognizing the significant impact of comprehensive live coverage and the exceptional performances by athletes during the previous Tokyo Olympics, which generated a positive atmosphere throughout society, the government aims to replicate this uplifting environment. Considering the current market's inability to bear the substantial costs associated with acquiring broadcasting rights and the positive societal impact brought about by the Olympics, the government has decided to collaborate with multiple television stations. The objective is to foster a sense of unity and generate economic value through the joyous atmosphere created by the sporting events.
While the exact financial details regarding the broadcasting rights remain confidential due to commercial sensitivities, the government has assured the public that the cost is lower than that of the rights for the Tokyo Olympics and the rights obtained by commercial entities. The expense has been described as "reasonable."
By securing the broadcasting rights for the Paris Olympics, the Hong Kong government is ensuring that citizens have the opportunity to experience the excitement and thrill of the highly anticipated sporting event without any additional financial burden. This initiative reflects the government's commitment to promoting sports, fostering community engagement, and creating a shared sense of pride and joy among the people of Hong Kong.
香港政府成功取得巴黎奧運會的廣播權，讓市民免費觀看
香港政府最近宣布成功獲得即將到來的巴黎奧運會和殘奧會的廣播權，這將使地區內的所有市民可以免費觀看這一體育盛事。康樂及文化事務署已經與三家免費電視台進行了討論，有關廣播安排的更多細節將在適當的時候公布。
政府認識到前一屆東京奧運會全面的現場直播和運動員出色的表現對社會產生的積極氛圍具有重大影響。鑑於目前市場無法承受獲得廣播權的巨大成本以及奧運會帶來的積極社會影響，政府決定與多家電視台合作。其目標是通過這些體育盛事所帶來的歡樂氛圍來促進社會凝聚力並產生經濟價值。
由於商業敏感性，有關廣播權的具體財務細節仍然保密，但政府保證該成本低於東京奧運會的廣播權成本和商業實體所獲得的權益。該費用被描述為“合理”。
通過獲得巴黎奧運會的廣播權，香港政府確保市民有機會在沒有額外財務負擔的情況下體驗這一備受期待的體育盛事的刺激和激情。這一舉措體現了政府促進體育、促進社區參與以及在香港人民之間創造共同的自豪感和喜悅的承諾。
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